THINK BIG
Once this growth initiative has been launched in its entirety, MMC plans to launch 100 golfer acquisition campaigns in its first year, resulting in an impressive acquisition of 1,200 new golfers per campaign. This translates to a total of 120,000 new golfers, providing long-term employment, and financial stability for over 100 golf professionals. Additionally, 100 golf course owners can now confidently continue operating their courses, avoiding any thoughts of closure or selling to housing developers. This initiative also secures a brighter future for approximately 500 industry workers, ensuring their long-term gainful employment.
As the campaign gains momentum and awareness spreads, these figures are projected to double each subsequent year. More owners and operators will come to understand the power of this innovative approach. By focusing on delivering an exceptional customer experience and achieving a respectable return on investment, this program surpasses all other models in terms of consumer involvement, ROI, sustained organic growth, and the overall value it brings to the local community and society at large.
MATH YOU CAN TRUST
| Facilities | New Golfers | Golf Professionals | Industry Employees | |
| Year 1 | 100 | 120,000 | 100 | 500 |
| Year 2 | 200 | 240,000 | 200 | 1,000 |
| Year 3 | 400 | 480,000 | 400 | 2,000 |
| Year 4 | 800 | 960,000 | 800 | 4,000 |
| Year 5 | 1,600 | 1,920,000 | 1,600 | 8,000 |
| Year 6 | 3,200 | 3,840,000 | 3,200 | 16,000 |
| Year 7 | 6,400 | 7,680,000 | 6,400 | 32,000 |
| Year 8 | 12,800 | 15,360,000 | 12,800 | 64,000 |
| Year 9 | 25,600 | 30,720,000 | 25,600 | 128,000 |
MMC’s growth initiative has the potential to double the number of golfers in the United States within just 9 years, resulting in a remarkable increase from around 30 million to over 60 million individuals enjoying the sport. This growth opens up exciting opportunities for the development and reopening of approximately 7,500 golf facilities across the country, catering to a range of preferences, including public, private, semi-private, and municipal courses with various hole configurations.
The only obstacle that can hinder this extraordinary expansion is a lack of desire. However, Chuck firmly believes that with the right mindset and unwavering belief, any goal is achievable. By joining the Save and Grow the Game initiative today, we can collaborate to expand the sport, making it more accessible, diverse, and affordable for everyone.
This strategic approach benefits all stakeholders involved. As demand for golf increases, the availability of golf courses will grow, leading to a faster decline in costs. Consumers will no longer need to worry about exorbitant green fees or membership prices, as playing a round of golf will become affordable for the average person in any city or town across the nation. MMC’s model ensures that there will be ample market share for all owners to experience significant growth.
Let’s support MMC in turning this vision of doubling the game within the next eight years into a reality. Together, we can contribute to the tremendous growth of businesses, careers, and the game itself.
Show your Support for the Growth Initiative Now!
Save and grow the game dot com operates on a crowdfunding model to drive the expansion of the game we all love–golf! We understand the power of collective action, and that’s why we’ve opted to employ this unique model to harness the support of golf enthusiasts, industry professionals like the PGA, LIV Golf, touring pros, manufacturers, retailers, players of all levels, and anyone passionate about making a positive impact. We firmly believe in the potential of this growth strategy, and we invite you to become a part of this exciting journey.
The growth initiative I propose presents an exciting opportunity for every business including those that may think there is a conflict of interest like third-party tee time vendors. Executives representing these companies should be enthusiastic about this chance as it allows them to offer their customers a product with long-term benefits, moving away from the perception of being one-and-done companies whose only loyalty is to their bottom line. By becoming partners, sponsors, and donors for this initiative, they can benefit greatly, even when the acquisition campaign surpasses all benchmarks in attracting new golfers, there will always be a significant portion of tee sheet openings available for green fee play.
The collaboration with these vendors complements and enhances the existing industry offerings, rather than competing with them. Moreover, many of MMC’s partnering clients already utilize a third-party tee time vendor, proving the potential for successful partnerships in this venture. It’s a win-win situation for all involved, and this initiative is set to make a positive impact on the golf industry. We, the industry, possess the knowledge, resources, and manpower needed. All that remains is the desire and determination to make a positive change.
We are committed to revolutionizing the way golf is presented to the general public as well as the expansion of the game of golf in order for the industry to reach new heights. Our focus will be on several key initiatives:
Our growth initiative is designed to demonstrate to developers, investors, advertisers, donors, sponsors, industry leaders, owners, and operators that they can achieve both financial success and fulfill their social and civic responsibilities. We believe in a win-win philosophy, where doing the right thing for the community can go hand in hand with making a profit. It’s not a zero-sum game, i.e., an all-or-nothing approach; this initiative strikes a perfect balance.
We understand the importance of avoiding overbuilt markets with an excessive number of facilities, as that wouldn’t benefit anyone—neither owners nor the game itself. We understand the valid concern about new players potentially impacting the pace of play. That’s why our programs are thoughtfully designed to attract traffic to the facility during non-peak times, days, and seasons. Our goal is not to devalue golf but to emphasize the affordable aspect of the sport, making it accessible to aspiring golfers from all socio-economic backgrounds.
Our research proves casual and non-golfers acquired by this program spend between $28 and $75 per round which in most cases, far exceeds the amount most core and avid golfers spend per round. In a lot of cases, these numbers surpass what facilities are generating per round during their primetime, much less during their off-peak times. Almost every facility offers deep discounts for, Early Birds, Seniors, Juniors, and Twilight tee-times, the only difference is they try to sell them to an audience who do not want them, leaving most tee-sheets 60% to 80% open. This is a major oversight, an undeveloped asset, and a lost opportunity for the public, the owner, and the game.
We fully respect the traditions and history of the game and do our very best to preserve those traditions. Traditions like, dress code and code of conduct, add to the allure and prestige of the sport. To advocate for anything less would be a perversion of the game. Just as basketball players don’t wear collared shirts on the court, we would never condone wearing tank tops on a golf course. Similarly, we believe players should support the facility by purchasing food and drinks on-site, embracing the complete experience provided by the course. We prioritize being mindful of the facility’s culture, and that’s why our team goes the extra mile to ensure that our offer is tailored to the specific needs of each owner and operator. In essence, our programs are 100% facility-friendly, ensuring a seamless integration that respects the uniqueness of each establishment.
The undeniable truth is that the game of golf is currently facing minuscule growth, and this “growth” is only relative to the pre-COVID years, which were the absolute worst for the industry. Personally, I am unwilling to sit back and passively witness the potential withering away of this beloved sport. We cannot afford to take a casual approach to this issue, as it will only lead to more unnecessary casualties. Simple changes that have been neglected for far too long can make a significant difference. Together, we have the power to revitalize the game, the industry, and careers in golf by transforming our attitudes, perceptions, and beliefs.
Affordability, diversity, and inclusivity have always been inherent to the game’s DNA, though often overlooked. Our growth initiative is not as radical as some might think; rather, it brings to the forefront the reality of the game. Golf professionals are not hackers; they are consummate professionals in every aspect of their work and I know most are frustrated with the progress, or lack thereof, that the industry has experienced over the past few decades. We all must rise to the occasion and champion the game with the courage, dedication, and expertise that true professionals possess.
Golf facilities serve as the lifeblood of the golf industry, providing the foundation for all its aspects to thrive. Associations, touring pros, tournaments, events, fundraisers, fans, third-party tee time vendors, golf professionals, and customers all depend on the existence and well-being of these facilities. Neglecting them would lead to a catastrophic impact on the entire industry, leaving many of us searching for new career paths.
Recognizing the significance of golf facilities is paramount. Saving existing facilities and developing new properties is vital to sustaining the health of the industry. It is crucial not to underestimate the direct impact these facilities have on our lives and careers. Consumers only become players when they step onto a golf course, and players become fans only after experiencing the game. Without customers, players, and fans, none of us would have a career in the golf industry.
Golfers and enthusiasts should understand the direct connection between facility availability and their enjoyment of the sport. The decline in the number of golf properties would limit options and lead to higher costs to enjoy playing a round. The frustrations of limited access could even discourage people from playing the game they love, resulting in further closures and perpetuating a negative cycle that could erode the essence of “golf”.
While there will always be facilities for those who can afford big ticket items, we must ask ourselves if we belong to that top three percent who will be able to afford to play golf no matter how much it costs. We all share a collective responsibility to preserve the accessibility and affordability of golf for the broader population. Ensuring the health and vitality of golf facilities is not just essential for the industry but also for the enjoyment and growth of the sport we cherish.
Golf needs stability and should not have to rely on calamities or the next Tiger Woods to save it. It’s our collective responsibility to save and grow the game. We are all part of the same team, including The PGA, LIV Golf, touring pros, owners, operators, manufacturers, retailers, golfers, advertisers, donors, sponsors, golf professionals, third-party tee time vendors, and enthusiasts. We must unite with a single goal: Save and Grow the Game!
It’s time to pay it forward and pass on the game, and the unforgettable experiences to the upcoming generations of golfers. Let’s ensure that we leave the game in a much better state than when we received it. I urge you to wholeheartedly support this cause, as your contribution will reflect your deep affection for the sport and the joy it has brought you. Every contribution, regardless of its size, holds immense value and is genuinely appreciated.
MMC welcomes partners, supporters, and funding from individuals, companies, and associations who genuinely care about the industry’s growth and are willing to back their words with their wallets, whether they are currently active in the golf industry or not. By supporting us through this crowdfunding effort, you will not only be helping the game itself but also the professionals and workers in the golf industry. Let’s come together and support this innovative initiative to shape the future of golf and make it more vibrant, diverse, and accessible than ever before.
For significant contributions, sponsorship, or anonymous support, please email Chuck at chuck@mmctoday.com.
The Save and Grow the Game program is owned by MMC Corporate and is not a non-profit organization. MMC makes no representation regarding the tax deductibility of any donations or transaction fees.
This initiative is driven by selflessness and a love for the game, aiming to support others and grow the game by making golf more affordable, more diverse, and all-inclusive.
Your time and generosity are genuinely appreciated, and together, we can create a more inclusive and accessible golfing community. We must unite with a single goal: Save and Grow the Game!
Together, let’s work diligently to infuse new energy into the cherished game of golf and secure a prosperous future for it. Your support can create a meaningful impact, so I invite you to join us in this shared endeavor to make a real difference in the world of golf.
Show your Support for the Growth Initiative Now!
To become a sponsor of the Golf: It's Everyone's game Growth Initiative,
please visit www.golfitseveryonesgame.com or click the button below:
